Some fun facts:
- The number of baby boomers in America is estimated at 78.2 million.
- Approximately 7,918 Americans turn 60 each day.
- That's about 330 every hour or more than four million a year in 2006.
- Within 20 years, the age profile of America will match that of Florida – about one in five Americans will be older than 65.
Just like their parents:
- A recent Bureau of Labor Statistics study shows that 55-plus jobs are growing at an annual rate of 4.1 percent – four times the overall rate.
- The 55+ age group controls more than three-fourths of America's wealth (ICSC).
What is important to a Baby Boomer:
- Do they have enough for retirement?
- Their Health?
- Keeping Busy?
- Living an active lifestyle?
Really Important!
- The well being of their family.
- The well being of their friends.
- Seeing family and friends.
- Entertaining family and friends.
HOW DOES THIS AFFECT CONSTRUCTION?
- Baby boomers take great pride in the appearance of their homes as 27% have had landscaping done in the past year and they are 21% more likely than all American adults to have spent $10,000 or more on home improvement in the past year (Scarborough).
- The NAHB predicts that the aging in place remodeling market to be $20-$25 billion. That's about 10% of the $214 billion home improvement industry.
What are home improvements are baby boomers looking for?
- Look at Facebook/Instagram/Twitter. Baby Boomers love their family and friends.
- Now more than ever are looking to entertain and spend more time with them.
- This means a home that is conducive to entertaining. An open floor plan works great!
What are home improvements are baby boomers looking for?
- How about outside entertaining?
- A deck, or a pergola?
- Outside fireplace?
- A Shed Bar or a She Shed?
- Perhaps a outside games area for horseshoes, Bocce Ball, Cornhole?
There are lots of options when your friends and neighbors decide to open their home to family and friends.