Some fun facts:

• The number of baby boomers in America is estimated at 78.2 million.
• Approximately 7,918 Americans turn 60 each day.
• That's about 330 every hour or more than four million a year in 2006.
• Within 20 years, the age profile of America will match that of Florida – about one in five Americans will be older than 65.

Just like their parents:

• A recent Bureau of Labor Statistics study shows that 55-plus jobs are growing at an annual rate of 4.1 percent – four times the overall rate.
• The 55+ age group controls more than three-fourths of America's wealth (ICSC).

What is important to a Baby Boomer:

• Do they have enough for retirement?
• Their Health?
• Keeping Busy?
• Living an active lifestyle?

Really Important!

• The well being of their family.
• The well being of their friends.
• Seeing family and friends.
• Entertaining family and friends.

HOW DOES THIS AFFECT CONSTRUCTION?

• Baby boomers take great pride in the appearance of their homes as 27% have had landscaping done in the past year and they are 21% more likely than all American adults to have spent $10,000 or more on home improvement in the past year (Scarborough).
• The NAHB predicts that the aging in place remodeling market to be $20-$25 billion. That's about 10% of the $214 billion home improvement industry.

What are home improvements are baby boomers looking for?

• Look at Facebook/Instagram/Twitter. Baby Boomers love their family and friends.
• Now more than ever are looking to entertain and spend more time with them.
• This means a home that is conducive to entertaining. An open floor plan works great!

What are home improvements are baby boomers looking for?

• How about outside entertaining?
• A deck, or a pergola?
• Outside fireplace?
• A Shed Bar or a She Shed?
• Perhaps a outside games area for horseshoes, Bocce Ball, Cornhole?

There are lots of options when your friends and neighbors decide to open their home to family and friends.